perceived value pricing

perceived value pricing
perceived value pricing
a method of pricing a product based on how much customers are willing to pay for it rather than on how much it costs to produce
Main Entry: perceived value

Financial and business terms. 2012.

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  • perceived value — UK US noun [U] ► MARKETING the value of a product based on how much customers want or need it, rather than on its real price: »Selling your product at a higher price increases the perceived value because people associate high prices with quality …   Financial and business terms

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  • Fair value — Fair value, also called fair price, is a concept used in finance and economics, defined as a rational and unbiased estimate of the potential market price of a good, service, or asset, taking into account such factors as: * relative scarcity *… …   Wikipedia

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  • ЦЕНОВАЯ ПОЛИТИКА В МАРКЕТИНГЕ — (pricing policy in marketing) важнейшая составная часть маркетинговой политики. Это совокупность экономических и организационных мер, направленных на достижение с помощью цен высоких результатов хозяйственной деятельности фирмы, обеспечение… …   Внешнеэкономический толковый словарь

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